Design for Recycling

Role: Product Designer
Timeline: 3 Months 
Scope: UX Design, UX Research, Prototyping
Project Overview
Designing for sustainability in my advanced product design course at Yonsei University in Seoul, South Korea and developing a product design for a community based learning project.
My Contributions
Product Design
Prototyping
UX Research
Recycling is beneficial for the ecological welfare of our society and one of the first things you learn about when you’re a kid. But in practice, people’s recycling behavior isn’t always the best. 

For our project, my team of four attempted to tackle this cross-cultural problem. We were tasked with creating a design that will improve or modify current recycling behavior. During my stay at Yonsei University, I learned about the recycling system in place in South Korea, which is vastly different to the one I’m familiar with in the US.

In South Korea, households are required to sort trash by categories such as paper, glass, plastic, and food waste.

Fines and other consequences are in place for incorrect waste disposal and are monitored more strictly than in the US. In general, cultural and social norms in South Korea dictate that sorting is necessary and must be followed. But, people either don’t recycle or they don’t do it properly. 

What is the problem with current recycling behavior? Why is it bad and how can we design to improve it? 
The Context

How might we create a design that will improve and modify current recycling behavior effortlessly and instinctually?

Primary Research & Insights

Given the scope of the project, we learned more about the recycling behavior within the Yonsei campus and surrounding Sinchon area, with a majority user base of young students. We conducted primary research to find patterns of behavior, slips, and general insights from this demographic that could inform our design decisions.

Yonsei/ Sinchon area's recycling systems and subsequent problems with overflow, incorrect recycling, etc.

Students

We conducted a survey of Yonsei students in order to better understand our target audience’s recycling behavior. From 32 participant responses, we were able to pull some key insights.

The majority of the participants (60%) recorded themselves as good recyclers that put much effort into recycling and 46% percent rated themselves as above average in their recycling knowledge. However, in that same survey, 60% of the participants also answered 3/5 basic recycling questions incorrectly. This highlighted a knowledge gap of which recycling category waste should be sorted into. 
Recycling Knowledge
About 40% of the students we surveyed were unsatisfied with the campus’ current recycling system. One of the main issues we saw throughout multiple responses was overflow.
Yonsei Recycling System
  • Bins are too small
  • There aren’t enough recycling categories for sorting waste
  • If the trash is full people will either put their waste on top of the bin or on the floor
  • If the trash is full people will put waste into the recycling section instead

Administration & Faculty

We also conducted an interview with the Yonsei administration to see how the campus handles their current recycling system and if there are any problems they have found. We also wanted the administrative angle in regards to how a recycling design system overhaul might be implemented.

From that interview, we found that there were overlaps between the problems students were facing and the problems administration saw- both wanted more bins with more categories for sorting waste.

The main barrier administration cited was how expensive the campus bins are (₩600,000 won ~$440 USD).

Secondary Research

After our initial research, we went deeper, exploring existing designs solutions that had been created to encourage recycling, looking at what worked and didn’t work in order to find out the errors and guidelines of recycling.

We looked at a couple examples of designs created to improve recycling behavior and we saw that each sought different avenues: targeting knowledge and information (stickers & infographics), manipulating waste products themselves (bottles & produce), and changing the physical recycling and waste bins (a design initiative). 

Insights

What are the barriers to proper recycling behavior and why is it that people don’t recycle properly? 
Across our initial research, the main barriers that we discovered were...

From these factors, there are several problem areas we could target such as...

Product Ideation

From the pain points we discovered through primary and secondary research, we decided that redesigning the physical trash can would be the best way to address the points of overflow and incorrect recycling behavior. 

After a comparison of various concepts, we chose a design with a trash category divider built into the trash can. 

The design we chose to continue with was the best in terms of scalability and testability.

The concept was a bin design that would have flaps that would move as trash and waste-filled the separate compartments. If there was more waste in the general waste section, for example, the flaps would move to accommodate for this, making the other, less used sections smaller.

This would result in the dual ability to compartmentalize different waste categories as well as optimizing the space for waste and preventing waste overflow.

User Testing

We constructed rough prototypes of our design to test functionality and whether or not they helped achieve the behavior we wanted. Set the prototype bins around the Samsung Design building on the Yonsei campus and checked in each day.

To get a sense of whether our design was working or not, we talked to the janitors of the building as well as the students who happened to use our prototype trash cans. Here were the main points of feedback they gave us along with points we observed...

  • Although most of the trash and recycling was sorted correctly, there was still a problem of the wrong things in the wrong categories occasionally 
  • No accountability for user errors, correct categories have less visibility using our color coded legend
  • Dividers succeeded in moving to accommodate more or less trash by category
  • Less space was taken up by our trash bins, allowing for more efficient recycling and trash collection

After creating this first prototype and taking into account the user feedback over the course of our testing, we developed a second prototype that streamlined the divider mechanics and using the affordances to increase categoric recognition.

The main change made was to the dividers, changing from solid panes separating each waste category to a hook and band system the cut down on materials and allowed for easier color coding, increasing the user's recognition of the different categories.

Iterating

One logistic problem that we ran into was how we would implement our product design without creating an entire bin product that the school would have to purchase. We also looked at increasing the feasibility of this as a compact product solution.

Was there a way to create a design that would not require altering the existing bins?

Our answer to this was to create a portable separator that could be attached to an existing trash can. This way, the user who wanted the ability to section an individual bin would have the ability to customize the waste categories as well as attach them to an existing bin.
Solution

A key element of our redesign was our understanding of how our product might perform in consumer markets. How could we make it easily scalable and applicable to more consumer need scenarios? Creating an entire product unit is too costly and inefficient, resulting in our design ideation of a detachable and customizable product.

Final Design

Our revised design includes an axis down the center of the bin that the separators, color-coded elastic bands, attach to. There are also hooks that attach to the edges of the bin to hook trash bags onto, making each section movable. The labeled, color-coded bands serve as a signifier to the user, telling them which section is for what category of waste.

In this way, the lack of overflow affords better recycling behavior allowing for ease of recycling. In addition, the color-coded and labeled bands serve to reduce and prevent incorrect recycling behavior as each section is now clearly identifiable and easy to distinguish, solving our main problem from earlier.

Reflections

If I were to continue this design project, I would want to expand on the education and knowledge component as it is also a big factor in correcting recycling behavior.

Within our design, I would like to include imagery of commonly mis-categorized waste products on each of the colored bands to better distinguish what belongs where. I’d be interested to see if this increases correct recycling as it seems many people have misconceptions about what belongs where. 
Expanding on the Design
Designing with cultural differences in mind was a fun challenge for me. I was working alongside local students with a user base of primarily Korean students at Yonsei University. It was a cultural exchange of design ideas and processes within my team with them asking how my perspective allowed for certain insights and vice versa. I learned a lot about how these nuances and collaboration can create a product better than the sum of its' parts.

Biggest of thanks to my team, my mentors, and Yonsei faculty for inviting me in and supporting this project!
Lessons Learned